AdSide Selected as OnMedia Top 100 Winner by AlwaysOn

Ad Network Recognized for Creating New Opportunities for the Branding, Advertising and Publishing Industries

February 01, 2010 -- NEW YORK -- AdSide, a pay-per-click ad network, has been selected as an OnMedia Top 100 Company, and will be honored at tonight’s AlwaysOn OnMedia event alongside fellow winners and peers, at the Mandarin Oriental Hotel in New York City.

“We are excited to be among this group of industry leaders and honored by OnMedia’s recognition of AdSide’s vision and its rapid gain of market share.”

Winners were chosen for their success in introducing the tools and game-changing approaches that are likely to disrupt consumer trends, existing markets and entrenched players in the branding, advertising and publishing industries. The AdSide™ ad network was selected from among hundreds of technology companies by the AlwaysOn editorial team and industry insiders based on a set of five criteria: innovation, market potential, commercialization, stakeholder value and media buzz.

“Our view is that we are still moving up a very steep Internet innovation curve, which means the media world will continue to be radicalized,” said Tony Perkins, founder and CEO of AlwaysOn.

“The AdSide content ad network was designed to provide an effective media buying and sales platform for a previously underserved premier advertising and publishing market,” said AdSide chief executive officer, Oded Itzhak. “We are excited to be among this group of industry leaders and honored by OnMedia’s recognition of AdSide’s vision and its rapid gain of market share.”

AdSide allows advertisers and agencies to buy cost-per-click text ads, solely across premium content sites. Its patent-pending Two-Step Click™ model gauges user interest, so leads are likelier to convert. The network utilizes an advanced Category-targeting model which enables advertisers to extend their reach within chosen demographic groups, beyond what is accessible through traditional contextual or keyword targeting, and ensures that ads are placed next to appropriate content.

Publishers benefit from a balanced mix of pre-screened quality advertisers and a yield optimization technology that helps secure market value for previously under-monetized inventory.

A full list of the OnMedia Top 100 winners can be found at: http://alwayson.goingon.com/permalink/post/34216

Source: AdSide