AdMob Launches Updated Android and iPhone SDKs

March 23, 2010 -- SAN MATEO, Calif. -- AdMob, a mobile advertising network, is expanding the ability of publishers and application developers to effectively and easily monetize their mobile traffic across platforms with the launches of new SDK’s for Android, Flash Lite and iPhone platforms.

The company is also launching a number of new tools to enable publishers to manage their mobile business including a new Publisher Dashboard, an enhanced Reporting UI, a new Reporting API (beta), and new Server Side SDK Controls.

“The explosive growth we’re seeing makes it an exciting time to be an important part of the mobile advertising industry. We’ve worked very hard to create innovative ways to help mobile developers achieve their goals and easily manage their business – whether on the iPhone, Android or other emerging platforms.”

“Developers and publishers are building engaging services across multiple mobile platforms and need the tools to effectively monetize their traffic,” said Omar Hamoui, Founder and CEO, AdMob. “The explosive growth we’re seeing makes it an exciting time to be an important part of the mobile advertising industry. We’ve worked very hard to create innovative ways to help mobile developers achieve their goals and easily manage their business – whether on the iPhone, Android or other emerging platforms.”

Robust Cross Platform Support:

* Updated Android SDK – Brings AdMob’s rich media ad units including expandable canvas and multi-panel banner to Android devices
* Updated iPhone SDK – Features performance enhancements and gives developers additional server side flexibility
* New Flash Lite SDK (beta) – Enables monetization with CPC text ads on this growing platform
* New Adaptive Mobile Ad Unit – Innovative banner ad unit remains a constant size as consumers pinch and scroll through a Web site that’s designed for a PC screen on their mobile device

New tools for Publishers to Manage their Mobile Business:

* New Publisher Dashboard – Customizable interface for publishers to view all the key statistics for their mobile Web sites and various applications in one location
* Enhanced Reporting UI – Saves publishers time by giving them the ability to customize and save the reports they run on a regular basis
* Reporting API (beta) – Enables publishers and advertisers to build their own tools and dashboards
* Server Side SDK Controls – Gives publishers ability to dynamically control the display and format of the ads in their applications
* AdWhirl for iPhone and Android applications – Open source mediation gives the developers of more than 1,500 mobile applications additional choice and control in monetizing their mobile traffic

"AdMob has been a most valuable partner for us on iPhone and we’re excited to continue to work with them as our business expands across other mobile platforms,” said Lauri Pratt, founding partner, SportsTap. “AdMob's reach and sophisticated tool sets have been instrumental to our business success and strong growth."

In a recent survey AdMob found that 31 percent of developers in its network are working across multiple mobile platforms today and almost half (47 percent) said they plan on developing on more than one platform in the next six months. Other findings from the survey include:

* More than 70 percent of iPhone developers plan to develop for Android over the next six months and close to half of Android developers (48 percent) plan to develop for iPhone.
* Developers also said they are generally satisfied with the success of their applications with 64 percent rating their app “very” or “somewhat” successful. Developers were most satisfied with the iPhone platform and least satisfied with RIM.
* 58 percent of developers said they currently develop mobile Web sites.
* Many developers are new to mobile with 49 percent saying they have been developing for mobile less than a year.

Source: AdMob