AdBrite Switches To Webtrends For Web Measurement

AdBrite Cites Ease of Implementation and Ability to Quickly and Painlessly Port All Data To Webtrends Analytics 9

Portland, OR., – January 19th, 2010 – Webtrends, an enterprise customer intelligence company, today announced that AdBrite, a trusted and fast growing ad exchange, has selected Webtrends Analytics 9 to help measure and take action with the data that drives its advertising experience for online publishers and advertisers alike.

"We have needed a very flexible tool to help measure the massive amounts of data generated by one of the largest ad serving networks available, and have a trusted partner in Webtrends," said Lissette Fernandez, director of marketing and ad operations, AdBrite. "The ease of porting all of our existing web analytics data into Analytics 9 and the flexibility of the Webtrends Open Exchange allows us to integrate data from all of our other marketing partners. Webtrends has created very efficient tools to help this process and it has been quick and painless."

Over all, Internet advertising is expected to grow in the coming year in the United States, rising 9.2 percent, to $54.1 billion, according to figures released in October, 2009 by ZenithOptimedia, a media services firm. The figure was also reported by Stephanie Clifford, of The New York Times. You can access the statistic and story here.

"Webtrends is helping AdBrite set up a framework to enhance their use of analytics in their day-to-day business," said Jascha Kaykas-Wolff, vice president marketing, Webtrends. "AdBrite is a great example of a customer choosing Webtrends because we have the industry’s most powerful technology and a truly open approach to working with them, their other marketing partners and customers. Webtrends is a partner in helping AdBrite assess those measurement goals that will make their business stronger through actionable insight into their data."

With Webtrends, AdBrite now has the ability to measure comprehensive data that provides detailed insight regarding online visitors across different served advertising networks. This enables the company to more easily optimize all of their content and marketing campaigns. And, with the industry's most open analytics platform, Webtrends has the range to support all of AdBrite’s marketing needs.

Source: Webtrends Inc.