Adap.tv Taps Online Ad Industry Veteran Toby Gabriner as President

SAN MATEO, Calif., Jan. 26 -- Adap.tv, creators of OneSource, the open and universal platform that provides publishers, advertisers and ad networks with a one-stop, end-to-end video ad management platform, today announced the appointment of Toby Gabriner as President.

In this role, Gabriner will be responsible for managing the business development, sales, account management and marketing groups. Most recently, he was President of Tribal Fusion, the digital marketing solutions company owned by Exponential Interactive, Inc.®

"Toby's relationships, leadership and depth of experience in the rapidly evolving online advertising space will be an incredible asset for Adap.tv as we continue to innovate and make video advertising more profitable and less complicated for all parties in the eco-system," said Amir Ashkenazi, co-founder and CEO of Adap.tv. "In his new role, Toby will be a key figure in guiding Adap.tv's market positioning for our core offerings and expansion into new markets."

Adap.tv makes it simple for publishers, networks and advertisers to work together to deliver online video more effectively. As the demand for online video continues to grow, so does the complexity. Adap.tv's platform provides the technology, transparency and controls required for managing video advertising across all sites, formats and sources. It offers advertisers and networks easily accessible scale and publishers new monetization opportunities.

"I am extremely excited to join the Adap.tv team and work with a company at the forefront of the online video advertising space," said Gabriner. "As Adap.tv brings new standards and efficiencies to bear for online video ads, I look forward to leading the company and being a part of a prosperous new era for publishers."

Gabriner brings over 10 years of experience in the online advertising industry to his new role at Adap.tv. He has held executive leadership positions as the CEO of [x+1], a marketing optimization and media company, and President of Freestyle Interactive, an interactive advertising agency acquired by Carat Interactive in 2003. Gabriner served as COO before taking on the role of President of Carat Fusion, where he managed the interactive division of Carat in the U.S. market, including five offices, 275 employees and key clients including Adidas, Kodak, Pfizer, Philips and RadioShack and grew revenues and profits over 50 percent annually while quadrupling media billings.

Source: Adap.tv