mobile

Sybase 365 is a mobile advertising and content delivery service focusing on media and entertainment brands and content for publishers, marketers, and ad agencies.

More information about them, from the website:

Sybase 365 SMS Ad Exchange is an innovative new service in the company’s AvantGo Mobile Advertising Services product offering. SMS Ad Exchange offers an easy web-based user interface that connects to the Sybase 365 global messaging operator-grade network. This new service allows advertisers to contact and target end-users with appropriate and relevant advertisements on mobile devices. In addition, SMS Ad Exchange offers easy integration, providing a single source for ads and messages to be combined with other mobile web and WAP solutions.

We haven't tested them out, but they could be worth a look if you want to hitch your wagon to some sms advertising.

Visit Sybase 365

YOC Group, billing itself as "Europe’s leading mobile technology and media provider", is a European marketing agency that focuses on affiliate marketing, mobile advertising, mobile marketing, mobile Internet technology, mobile enabling, and mobile content (pretty mobile, eh?). They have some interesting ad formats that fall outside of the usual classic mobile banner MMA (Mobile Marketing Association) standard, the iPhone banner and the Xtra Big banner.

From the website:

The YOC Group uses self-developed scalable platforms to implement integrated mobile solutions for customers from all industries. YOC AG operates more than 500 mobile portals in Europe via a protected mobilisation platform. With a portfolio of more than 220 titles, the YOC Group has the largest premium mobile advertising network in Europe.

A pretty good overall bet if you focus on mobile in Euroland.

Visit YOC Group

24/7 Web Alliance is comprised of over 900 publishers serving over 7 billion impressions a month. Primarily CPM ads with limited CPC ads. No CPAs. Contracts with publishers on a revenue split, no serving fee. Focus on larger IAB ad sizes. The 24/7 Portfolio is a collection of 50 brand name sites across 16 content verticals.

For advertisers, from the website:

Our Global Web Alliance reaches across thousands of web sites around the world. It has unrivaled targeting capabilities and offers robust rich media and cross-platform advertising allowing you to reach your target audience when and how you want. 24/7 can help you reach and engage with your customers and make the most out of your media buying dollar. A comprehensive digital advertising strategy includes both display and search marketing. Rated the #1 search marketing technology, Decide DNA is the most powerful platform in the industry with global capabilities including translation functionality and currency conversions built right into the platform.

For publishers, from the website: