market research

Alexa, dubbing itself as "the Web Information Company", is a web analytics company that is most well known for their Alexa Toolbar that tracks and records web metrics and surfing patterns for a database that supplies information feeding into their primary services of Site Info, Top Sites and Site Audits.

More information about them, from the website:

Alexa is the leading provider of free, global web metrics. Search Alexa to discover the most successful sites on the web by keyword, category, or country. Use our analytics for competitive analysis, benchmarking, market research, or business development. Use Alexa's Pro tools to optimize your company's presence on the web.

Sometimes useful, but mostly annoying. Better to use the website search than be spied on with a toolbar installed.

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CACI is a UK-based business marketing solutions provider specializing in integrated marketing. They provide: business strategy consulting, best practices advice. conversational marketing, customer insight information, channel effectiveness analysis, marketing technology consultation, and consumer and market data.

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We offer an unrivalled range of marketing solutions and information systems to local and central government and to businesses from most industry sectors.

A solid marketing firm with a lot of experience across a wide range of sectors. Worth a look.

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The Digital Edge is an Australian online market research firm that provides marketing solutions for companies wanting to gain the upper hand on their competitors by understanding their consumers better. They provide services like online surveys, panel and community management as well as social media tools for businesses.

More information about them, from the website:

The Digital Edge is online market research at its best. We call it ‘immersive research’. Market research 2.0 if you like. Digital research that breaks down the traditional shackles of research practice and explores new ways to engage with research participants, providing better results and a closer connection. The result is quality research driven by innovation and expertise.

They seem to be a pretty solid marketing firm and worth a look if you or your clients are "Down Under".

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Nielsen Company is a global leader in online measurement metrics and Internet consumer behavioral information based in New York City. Their continued innovations in data collection and analysis is intended to keep pace with emerging market trends as well as the increasingly diverse, demanding and connected audience.

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Nielsen’s comprehensive and innovative online measurement methodologies analyze consumer behavior and trends, advertising effectiveness, brand advocacy, social media buzz and more to provide a 360 degree view of how consumers engage with online media. Our approach doesn’t stop at the computer screen because we understand that online audiences don’t just consume digital “cookies” -- they’re a shopper, a car-pooling power mom, a TV watcher, a tweeter and a texter.

These guys are huge and have a ton of data collection methodologies at their disposal. Highly recommended.

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Vovici provides online survey management software and enterprise feedback solutions to assist companies with successfully engaging with their respective customers, employees and partners for increased loyalty, improved and timely innovation, and critical business decision assistance.

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Vovici’s innovative technology and rich industry experience have helped thousands of customers address a variety of business challenges, including unifying the stovepipe approaches to collecting customer, employee and partner feedback, obtaining feedback in smarter ways through targeted, profile-driven surveys and interactive communities, and bringing together feedback from many channels to make it usable for executing customer-centric business decisions.

A solid firm with a good reputation within the industry. Worth a look.

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Harris Interactive is a market research firm that works within a wide range of industries to provide appropriate marketing solutions.

Their products include, but are not limited to:
- Market Strategy
- Product & Service Innovation
- Brand Communications
- Stakeholder Relationships
- Performance Measurement
- Corporate Reputation Management

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Utilizing the most appropriate mix of media, tools, and methodologies, we turn relevant insight into actionable foresight.

Transcending traditional methods of gathering, analyzing and interpreting information—understanding one-size-fits-all solutions never fit anyone—we help people and companies move forward with agility and ease.

We work outside and beyond conventional methodologies and embrace all information sources, to ensure every nugget of knowledge is unearthed, every reality is accounted for, and accommodated.

A really good company that provides quite a bit of bang for the buck, as it were. Anyway, they come highly recommended!

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Frost & Sullivan has a global team of industry experts, consultants, market analysts, and research executives offering business consulting, market analysis, and marketing research. Among other services they provide, here is a sampling of marketing channel they can assist their clients with developing: newsletters, webinars, sponsorships, microsites, video interviews, online advertising, podcasts, road shows, and white papers.

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Frost & Sullivan's Integrated Marketing Solutions Division enables BtoB companies to attract, engage and convert prospects into customers at an accelerated rate. We do this by delivering an end-to-end turnkey solution, built on the foundation that a strategically planned, focused and integrated program will yield the greatest return.

Some of these marketing solutions include:
- Branding Programs
- Business Development
- Demand Generation
- Event Marketing
- Integrated Marketing
- Nurturing Campaigns
- Message Validation & Development
- Public Relations

Frost & Sullivan is one of the global market leaders in this field and certainly worth your consideration, or at least a quick peek.

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International Data Corporation (IDC), a wholly-owned subsidiary of International Data Group (IDG), provides such services as market intelligence, marketing analysis, corporate consulting, and events coordination for the information technology (IT), telecommunications and consumer technology markets. Their online market research provides strategic insights in order to assist their clients toward achieving their respective business objectives.

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IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide.

IDC is a great firm with solid products like their CMO Advisory Service, Emerging Vendor Program, and Sales Advisory Service. We can highly recommend that you pay them a visit.

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Gartner is an information technology research and advisory company that provides technology-related insight for improved marketing success of product and services. They have a wide variety of products and services for gathering business intelligence and insight gleaned from their research processes and proprietary methodologies undertaken by the large contingent of IT research analysts and tech consultants.

Information about Gartner, from the website:

For tens of thousands of technology professionals, Gartner Research is an indispensable daily resource. It's what you need to know, what you need to do, where you need to look, and who you should be paying attention to. It's independent, insightful, and instantly applicable to your business challenges.

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We are in steady contact with 60,000 clients, representing 10,000 distinct organizations worldwide. We publish tens of thousands of pages of original research annually, and our analysts answer 250,000 client inquiries every year. Our size and scale allow us to commit vast resources towards broader and deeper analyst coverage, and to deliver insight to our clients based on what they need and where they are.

Gallup Consulting applies the principles of applied behavioral economics to optimize business performance by providing measurement tools, coursework, and strategic advisory services to corporate leaders as well as Marketing and IT professionals.

More information about their consultancy services, from the website:

Workplace Practices
- devise a wellbeing strategy to attain a competitive advantage
- measure and enhance employee engagement
- recruit and hire world-class performers
- establish a powerful employment brand
- teach employees to develop their strengths
- build a powerful succession planning and leadership development system

Marketplace Practices
- measure and improve customer engagement
- increase the overall effectiveness of brand engagement programs
- create marketing strategies through objective, research-based ideas and insights

Gallup certainly has a large collection of data to backup their market, behavioral and economic research. Definitely worth a look!

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