CPM

Sybase 365 is a mobile advertising and content delivery service focusing on media and entertainment brands and content for publishers, marketers, and ad agencies.

More information about them, from the website:

Sybase 365 SMS Ad Exchange is an innovative new service in the company’s AvantGo Mobile Advertising Services product offering. SMS Ad Exchange offers an easy web-based user interface that connects to the Sybase 365 global messaging operator-grade network. This new service allows advertisers to contact and target end-users with appropriate and relevant advertisements on mobile devices. In addition, SMS Ad Exchange offers easy integration, providing a single source for ads and messages to be combined with other mobile web and WAP solutions.

We haven't tested them out, but they could be worth a look if you want to hitch your wagon to some sms advertising.

Visit Sybase 365

Matomy Media provides online global display advertising company covering digital display media focusing on mobile ads and social networks. They claim to have served over 25 billion ad impressions over a reach of 180 million unique users. Not too shabby, but over what period of time? Probably since the neolithic age.

More information about them, from the website:

Our direct publisher relationships are augmented by our unrivaled buying power within ad networks, exchanges, DSPs, SSPs and trading desks, to give you seamless access to scale. Combining this reach with our advanced optimisation and analysis capabilities will increase your audience engagement and response, effectively meeting your marketing goals.

Ad Formats include:
Slider Ads: 300×250, 120/160×600
Catfish Ads: 728×90
Layer Ads: 800×440

They seem to be pretty okay, but as a web user, I'm not particularly fond of any of their formats. Sliders are annoying, the catfish stay-on (ones that sit at the bottom of the browser window), and especially the layer ads, which aren't blocked as as a pop under...grrr! If you want some cash and want to annoy the hell out of your visitors, give them a go.

Visit Matomy Media

Batanga is an online ad network and independent digital media company that targets the US Hispanic, Latin American and Central American markets.Their holdings include:
- Batanga Network. Targeted to reach the most U.S. Hispanics online, across all categories and demographics.
- Adfunky is an advertiser-centric ad network and marketing solutions provider in Latin America
- I-Network is the ad network serving the Andean, Caribbean and Central American markets

From the website, for publishers:

Because of our exclusive targeting technology, we are the only U.S. Hispanic online network that is able to optimize and target campaigns running on your site. Both your users and advertisers will enjoy a positive experience that matches each of their objectives, while increasing repeat visits and longer engagement.

They serve the most sought after Internet advertising creative sizes, like: Leaderboards, Rectangles, Skyscrapers & Pop Unders.

From the website, for advertisers:

The Batanga Network delivers over 15 million online U.S. Hispanics on premier Spanish-language sites, making it the #1 Hispanic ad network. Trusted by blue chip advertisers to deliver quality and targeted audiences, the Batanga Network is committed to delivering unrivaled reach and performance.

ShortTail Media provides an online ad platform that is an entirely new advertising system serving an ad layer over a web page thereby enabling high-impact, full attention video ads on non-video pages in an elegant overlay at entry, exit, and between sites.

Avantages:
Separate Editorial Content From Ads - Our platform enables you to traffic high-value ads into hard-to-sell areas of your site.
Monetize Traffic Spikes & Transient Users - Our platform lets you target users from social media sites, search engines and aggregators.

Apply to start selling video ads over the page on your entire site.Pay only for paid campaigns. For a simple CPM starting at $2.50, ShortTail provides campaign management, hosting and delivery services. They are seeking Publishers that deliver at least 100,000 daily users and have ad server capability.

They seem quite good, but highly selective. Good luck!

Visit ShortTail Media

SinoTech Group is a digital performance marketing, social media technology and consultancy company that provides services to 4A’s, traditional agencies and a select number of direct clients. China-based, globally focused; allowing companies to gain social intelligence in China and around the world. SinoTech Group is focused on improving companies’ online presences, through digital marketing technologies, digital strategy, search and social marketing, online media buying/planning & utilizing affiliate networks.

From the website, for publishers:

SinoTech Group helps businesses increase the quality and quantity of prospects visiting their websites, significantly improve the rate at which those visitors become customers, and maximize online sales and marketing return on investment (ROI) by providing innovative social intelligence technologies, consulting and market analysis services designed for developing social media strategies from the inside out; for both the Chinese and Western Web.

Fast Facts About SinoTech Group:

Founded: 2007 by Dr Mathew McDougall
Number of Employees: As of Jan 2011, SinoTech Group has over 35 employees
Management Team: Dr Mathew McDougall (CEO) Mike Periera (COO) Yuan Zou (President)
Location: Beijing, Shanghai, Hong Kong, Sydney
Company Type: SinoTech Group is a privately held company.

Snap is one of the largest distributed media networks on the Internet, already reaching 20% of the US audience and over 42+ million US users each month. They have two primary online product areas, Snap Shots and contextual ads. The Snap Shots products are used on over 2,000,000 websites and blogs all over the world in order to improve the user's experience and creating additional online advertising inventory. Snap Shots is offered in 48 languages. Snap.com's LinkAds products are a new format of contextual ads, in various IAB sizes, that enable new revenue opportunities for web publishers and superior user experience for end users.

From the website, for publishers:

Snap’s system analyzes the content of the page and environment where the LinkAds ad unit appears, applying a range of semantic and contextual algorithms to generate and continually optimize relevant keywords and phrases. Each keyword links to a page on Snap.com with sponsored search results. The revenue generated from these results pages is shared between Snap and the publisher.

What are the benefits of Snap LinkAds?
* Work on virtually any page written in any language
* Generates higher yield than a typical graphical ad network performance
* Easy to implement in IAB templates
* Less intrusive than typical banners ads

From the website, for publishers:

Sportgenic provides a branded storefront with self-serve functionality that allows sport-related website owners to manage and sell their online media inventory directly to marketers. For the marketers, Sportgenic offers a full-service, software-driven media planning tool to plan, build, buy and manage integrated online ad campaigns easily and dynamically across all media types. Finally, for Media Partners they provide the tools to automatically manage inventory, efficiently connect with the right marketers, and easily receive reports on revenue.

From the website:

Sportgenic is a men's vertical sports network with innovative technology that connects brands to passionate sport enthusiasts. Sportgenic is recognized for its deep domain expertise, precision ad targeting and client service orientation.

For Publishers:
* Create an additional sales channel that Marketers and sponsors can easily access
* Seamlessly integrate Sportgenic.com with your existing site using your brand logo and colors
* Maximize revenue and manage all inventory types through simple tools and reports
* Manage your transactional business for sales efficiency and cost savings

For Marketers:
* A central hub to research and plan thousands of opportunities from hundreds of partners

As the name would suggest, Sportsyndicator is a digital sports agency that specializes in content and online advertising revenue generation by selling and managing high yield Internet ad campaigns for sport websites. Their portfolio of premium sports sites have a combined reach of over 10 million sports enthusiasts and participants. At first glance they primarily seem to be focused on the UK, but they do have a global reach.

From the website:

We love sport and work with publishers from all disciplines and from all over the world. Whether you want to reach sports fans or participants. We have millions of enthusiasts and can target them by sport, genre, location and time and with display formats or sponsor-led propositions.

It seems you have to have a pretty large and well established site to become a client, but give it a go, especially if you are targeting a UK-based audience.

Visit sportsyndicator.com

Spot200 is an all inclusive global online media advertising platform that targets a wide variety of audiences with a presence in 200 countries covering 40 vertical markets. Spot200 is represented within Social Media with their international social network, PerfSpot.com. Their US audience derives primarily from news and job search/career websites. An affiliate network, DirectTrack, is available.

For Advertisers:
* Global Reach in over 200 Countries
* Dynamically Effective Pricing
* Performance based targeting and retargeting
* Place ads on thousands of top tier sites
* Effectively optimize campaigns for highest ROI

For Publishers:
* Take advantage of our sales force!
* 100% Inventory Monetization
* Market-Driven Revenue Generation
* No volume limits, no defaults
* Creative Screening and Rating
* Choose your advertisers

For Ad Agencies:
* Customize solutions and performance optimization
* Advanced targeting and retargeting campaigns to maximize ROIs
* Dynamic pricing to maximize efficiency
* Demographic and psychographic targeting

SpotXchange is a performance-based online video advertising network that combines the power of video with ad targeting technologies and an Internet ad exchange-based marketplace.

Offerings:
* Pre-Roll Advertising with companion banner - In-stream, linear video ad that plays for 15-30 seconds prior to main content
* Overlay Ad Units - In-stream, non-linear video ad that runs concurrently with the video content
* In-Game Advertising with companion banner - In-stream, linear video ad that plays for 15-30 seconds prior to game start or as an interstitial between game levels
* Video In-Banner Ads - Rich-media banners that can be placed in any HTML page to display a video ad

For publishers (from the website):

SpotXchange's Otto™ Optimization technology for online video ads improves video ad performance automatically, gets smarter over time, and gives publishers higher CPMs if they have better performing channels or content. By having our publishers integrated into our platform, we can offer automated campaign optimization to reach target customers while keeping brands safe. SpotMarket RTB™ is a real-time bidding API that helps efficiently match video ad inventory from participating publisher websites to the audience targeting requirements of online advertisers, agencies, Internet ad networks and demand side platforms (DSPs).