Acxiom CEO John Meyer Named to DMA Board

Role reflects Acxiom’s leadership within direct marketing community

SAN DIEGO, Calif. — Oct. 19, 2009 — John Meyer, CEO and president of Acxiom® Corporation (Nasdaq: ACXM), has been named to the board of directors of the Direct Marketing Association (DMA). He was elected to a three-year term Sunday during the DMA09 Annual Conference, which continues through Thursday in San Diego.

Meyer was nominated to the board based on his leadership of Acxiom, a $1 billion marketing services company that is reinventing customer engagement through an intense focus on actionable multichannel strategies anchored by deep consumer insights.

As a DMA board member, Meyer will help set direction for the leading global trade association of multichannel direct marketing practitioners. He will help advance the interests of marketing professionals while also working through Acxiom to protect privacy and promote responsible handling of consumer information.

“Direct marketing is rapidly evolving, as consumers exert more control over how they are targeted,” said Meyer. “I look forward to helping shape the conversation so that people feel like they’re receiving relevant and valuable communications as well as protection from identity theft or other misuse.”

Since joining Acxiom in early 2008, Meyer has been driving innovation and integration within Acxiom, strengthening the company’s end-to-end marketing capabilities and underlying technologies. Acxiom’s solutions in online delivery and deep consumer insights capitalize on unique technologies in data, integration, analytics and multichannel programs to create competitive advantage.

Meyer views the DMA’s role in privacy and other policy matters as consistent with Acxiom’s historical leadership role built over 40 years. “The DMA helps ensure the needs of commerce are in balance with the desires of consumers to have an active voice in the process. I’m excited to be a part of this in my new role with the board.”

Source: Acxiom