90octane Tapped by GE Analytical Instruments for Search Engine Marketing

Conversion-driven marketing agency will enhance global visibility for a new website with search engine optimization (SEO) and a pay-per-click (PPC) advertising audit.

DENVER - January 21, 2010 - GE Analytical Instruments, a manufacturer of instruments used to measure total organic carbon (TOC) in water, has hired conversion-driven marketing agency 90octane for a strategic search engine marketing (SEM) program.

Part of GE Water & Process Technologies, GE Analytical Instruments will be launching a new website at GEInstruments.com to attract business in key international markets and reinforce its position in the TOC marketplace.

90octane's search engine optimization (SEO) recommendations for the site will increase visibility on the international level, and a comprehensive pay-per-click (PPC) advertising audit will ensure that high volumes of qualified leads are delivered through paid search.

"We selected 90octane based on their overall industry reputation, excellent recommendations from existing customers and their global SEM experience. We expect to see a significant improvement in our global search engine rankings this year," said France Addington-Lee, Global Marketing Communications Manager.

Source: 90octane