3D Rich Media Ad Campaign Powered by Unicast

MSNBC.com Leverages Unicast’s Rich Media Formats on its Homepage

December 16, 2009 -- Unicast, a leader in online interactive rich media and video advertising management and services solutions, today announced a strategic partnership with MSNBC.com to launch online ad campaigns. The ground-breaking campaigns feature highly customized rich media ads and the first 3D-enabled format to run on the MSNBC.com homepage.

“We’re seeing increased interest in rich media video advertising from large brands across a variety of categories because the format engages consumers, compliments the advertisers’ message, aligns with their brand and ultimately delivers positive results,” explains Caleb Hill, VP of Product for Unicast. “The ads deliver all four of these elements, giving advertisers a platform to explore a variety of creative concepts and elevate their brand.”

Seeking innovative ad formats to give consumers a customized, immersive and engaging experience, top brands turn to MSNBC.com as a key publisher in their online advertising campaigns. MSNBC.com’s industry-leading rich media ad offerings, powered by Unicast, include a pushdown, an interactive wallpaper, a custom 3D cube and a wide variety of interactive features such as videos, photo galleries, 360 tours and real-time color selection viewers – all from directly within the ads themselves.

“At MSNBC.com, we are constantly looking for the balance between offering innovative and compelling campaign options for our advertising partners, while maintaining a positive browsing experience for our users,” said Chris Maly, Director of Digital Advertising at MSNBC.com. “Our homepage is a critical piece of real estate for us, and Unicast is a trusted partner that helps us flawlessly execute these highly customized rich media experiences that not only add value for our advertisers, but are engaging to our users as well.”

Examples of the Cadillac 3D campaign can be experienced on Unicast’s Web site:

Pushdown:
http://www.unicast.com/Showcase.aspx#/p/98

Video Cube:
http://www.unicast.com/Showcase.aspx#/p/104

Source: Unicast