24/7 Real Media Upgrades Open AdStream

Quarterly software updates providing publishers with leading ad serving technology developments

NEW YORK – September 22, 2009 – 24/7 Real Media, Inc., the leading global digital marketing company, today released the latest product innovations to Open AdStream®, its award-winning ad serving and campaign management platform for the targeting and delivery of ads to Web sites. Open AdStream 7.3 introduces several new workflow enhancements that help publishers and traffickers work more efficiently, driving higher ROI through advancements in targeting and productivity.

Through an enhanced user interface and organizational structure, network management with Open AdStream becomes even more intuitive and less time-intensive. Publishers can now view and compare all their properties and creatives on one page, without having to log in separately. Innovative new functionality for traffickers also enables more than 30 creatives to be uploaded at once.

Open AdStream users can now use the convenient ‘Save and Share’ e-mail reporting tool, allowing them to personalize many different reports outlining specific information needed for monitoring, via a template and schedule of their choice. These tailored reports make publishers better able to identify campaigns that resonate, based on the metrics most important to them.

“24/7 Real Media has listened closely to our customers’ needs, and Open AdStream 7.3 includes several feature innovations to enhance their day-to-day workflow,” said Nicolle Pangis, Vice President, Product Management, Global Media and Technology for 24/7 Real Media, Inc. “We have maintained a consistent release schedule with at least one software upgrade per quarter for the past two years, something that none of our major competitors have been able to execute. Publishers recognize that deploying Open AdStream gives them ongoing access to the latest ad serving technologies.”

Open AdStream combines the powerful business intelligence of Web analytics and behavioral targeting with a world-class management platform, across every digital channel.

Source: 24/7 Real Media, Inc.