24/7 Real Media Introduces Open AdStream Contract Management End-to-End Solution Powered by FIVIA

Fully-integrated, End-to-End Solution Simplifies Contract Management for Web publishers

NEW YORK, NY, March 3, 2009 -- 24/7 Real Media, Inc., the leading global digital marketing company, today introduced Open AdStream® with fully integrated end-to–end contract management functionality powered by FIVIA. This functionality will integrate seamlessly with Open AdStream to offer publishers around the world a powerful all-in-one ad management solution.

Open AdStream streamlines the advertising management process while the addition of contract management automates workflow for publishers every step of the way, from sales to billing. With the added efficiency, Web publishers can now maximize resources and consolidate advertising management, ultimately increasing revenue and decreasing costs.

Contract management provides publishers with financial workflow including automated proposals, approvals, booking and invoicing order processes. It completely integrates and synchronizes with CRM, inventory management and accounting systems, and reduces inefficiencies by enabling publishers to fully manage their ad campaigns in one, easy-to-use interface. Publishers also benefit from comprehensive reporting such as extensive revenue-based reports, reducing inaccuracies and expediting business processes.

“Our contract management software enables publishers to manage sales, inventory, trafficking, billing and revenues based on ads served,” said Cyril Moynot, Managing Director of FIVIA. “The addition of FIVIA’s contract management functionality to Open AdStream delivers greater efficiency and eases the complications of billing and revenue management.”

“To increase efficiency and accuracy, publishers require a full suite solution to replace the multiple technology tools needed to manage each component of their advertising campaigns,” said Nicolle Pangis, Vice President, Product Management, Global Media and Technology for 24/7 Real Media, Inc. “After an extensive review of the market, we have chosen to partner with FIVIA to further enhance Open AdStream’s capabilities, providing clients with an industry leading comprehensive ad management solution.”

Open AdStream is 24/7 Real Media’s proprietary, award-winning ad serving and campaign management platform, for the targeting and delivery of ads to their Web sites. Open AdStream combines the powerful business intelligence of Web analytics and behavioral targeting with a world-class management platform, delivering all digital formats across all digital platforms.

FIVIA is an established premier provider of automated inventory, order and billing management software for the media and advertising industry. The company offers a full range of outsourced ad operations solutions, providing world-class brands with technology services to efficiently manage their businesses and improve their bottom line.

Source: 24/7 Real Media