24/7 Real Media and Maxifier Announce Display Optimization

Open AdStream Optimization Powered by Maxifier Improves Web Publishers’ Ability to Prioritize and Enhance Campaign Performance

NEW YORK – March 23, 2010 – 24/7 Real Media, Inc., a global digital marketing company, today announced Open AdStream® Optimization powered by Maxifier.

This unique technology provides Open AdStream users with heightened capabilities to increase revenue and prioritize online advertising campaigns. This technology allows publishers to seamlessly leverage Maxifier’s technology through Open AdStream, improving efficiency and providing actionable insight in order to drive more profitable campaigns.

OPTIMIZE CAMPAIGN PERFORMANCE

Publishers using Open AdStream, 24/7 Real Media’s renowned ad management platform for the targeting and delivery of multi-channel digital advertising, can now maximize their overall inventory performance by managing all campaigns simultaneously or improving the performance of a particular campaign, taking into consideration placement, targeting, and creative levels. This solution gives publishers more visibility into their data and control over inventory performance, helping to improve in-house monetization and trafficker efficiency.

Maxifier has a proven track record of improving customer retention for publishers and ad networks by providing increased performance on CPM campaigns and overall inventory yield by optimizing campaigns based on revenue. These advancements enable publishers to experience a significant return on inventory.

“Integrating Maxifier into 24/7 Real Media’s Open AdStream provides a new level of performance visibility across the network and each campaign alike; and, of course, to our digital advertising business in general,” said Ed Couchman, Commercial Controller, Future & Digital Advertising, Channel 4. “There is no doubt it provides uplift in click performance, revenues, on-time delivery, and ultimately a better advertiser experience that guarantees repeat business and wins us new business.”

OPTIMIZE AD OPERATIONS

Open AdStream Optimization powered by Maxifier makes ad operations more intuitive through visibility into the performance details across all campaigns and forecasts of results from planned adjustments. Publishers are able to deliver more campaigns on time and with an even distribution of impressions over the course of each campaign. Publishers can also create their own measurement parameters that align with their business goals, factoring in the overall budget, CPM and eCPM, as well as agency and advertiser criteria, in order to prioritize their campaigns. This makes click-through rates, on-time delivery, and revenue easier to assess and optimize against.

“24/7 Real Media’s partnership with Maxifier creates a great synergy between two powerful technologies for publishers looking to maximize inventory performance,” said Frank Lee, Chairman and CEO of Maxifier. “The knowledge and control that Open AdStream users will gain from having visibility into performance across all campaigns will enable them to optimize results and increase value across their inventory.”

DRIVE HIGHEST YIELD TO WEB SITES

“Publishers need the most advanced tools to drive revenue by managing individual campaigns in tandem with the entire campaign portfolio across all of their Web sites. The level of visibility and control that this integration between Open AdStream and Maxifier provides will greatly enhance and prioritize their decision-making capabilities,” said Nicolle Pangis, Vice President, Product Management, Global Media and Technology for 24/7 Real Media. “This furthers our objective of providing customers with the most innovative technology so they can yield the most revenue from their Web properties.”

Source: 24/7 Real Media, Inc.