2010 Aprimo Marketing Summit

Keynote speakers include leading marketing expert from Harvard Business School John Quelch and industry analysts Laura Ramos and Shar VanBoskirk from Forrester Research

February 01, 2010 -- INDIANAPOLIS -- Aprimo Inc., a global provider of on-demand marketing software solutions, today announced the agenda for the 2010 Aprimo Marketing Summit, which will take place February 15-17, 2010 in San Antonio, Texas.

The Summit is one of the largest events in the U.S. focusing on the business results that can be achieved with integrated, interactive online marketing technology and will feature keynote addresses from John Quelch, Harvard Business School professor and well-known marketing blog author, along with regarded Forrester analysts Laura Ramos and Shar VanBoskirk.

Largest Annual Gathering of Aprimo Customer Community

Each year, the Aprimo Marketing Summit brings together Aprimo customers, partners and invited prospects for three days of education, networking and discussion. The Summit content is designed for marketers and IT professionals using Aprimo solutions within their organizations to revolutionize their internal marketing operations and their external go-to-market channels and campaigns. The annual Summit offers attendees an opportunity to learn about the application of technology to dramatically accelerate marketing through interactive workshops and peer-hosted sessions.

Participants will have the opportunity to share ideas and learn how to deliver increased visibility on marketing spend, results and value. Breakout sessions will include case studies and proven marketing success strategies, along with technical tracks covering significant topics in B2B and B2C marketing.

Event Keynotes

In addition to a variety of customer, partner and Aprimo-hosted sessions, the 2010 Aprimo Marketing Summit will feature keynotes from the following distinguished thought leaders:

* John Quelch, a professor at Harvard Business School since 1979 and named expert in Conversations with Marketing Masters, will address how marketing is at an inflection point; the strategies, processes, people and marketing technology driving transformation; and what steps organizations can take to lead the changing game of marketing. Quelch is known worldwide for his research on global marketing, global branding and marketing communications.
* Laura Ramos, Forrester Research vice president and analyst and B2B social media expert, will discuss setting the course to lead management automation success and using nurtured dialogues to build prospect relationships.
* Shar VanBoskirk, Forrester Research vice president and analyst and interactive marketing expert, will present on interactive insights and best practices as well as provide an introduction to the social computing groundswell. She will also highlight the amount companies should invest in interactive marketing for 2010, what channels provide the most value, and how marketers can deepen customer relationships through interactive marketing.

APEX Awards

The Aprimo Excellence Awards (APEX) will be announced and presented to the 2010 recipients during a banquet at the Summit. The APEX Awards recognize Aprimo customers that most successfully demonstrate innovation and measurable success using Aprimo software. Past winners include AT&T, Bank of America, Wells Fargo, Merrill Lynch, MedImmune and Warner Brothers.

Additional Event Highlights

In addition to the APEX Awards and keynote speakers, the Summit features a comprehensive program of networking opportunities, breakout sessions and optional workshops, including:

* In-depth access to Aprimo’s latest offerings: Aprimo 8.5 and Aprimo Marketing Studio
* Functional and technical tracks covering current issues in B2B and B2C marketing
* More than 25 sessions with industry-leading companies sharing marketing success strategies and innovations driving positive business impact and results
* New optional workshops for marketers to advance skills in key areas
* Aprimo marketing and technology experts to answer attendees’ most challenging marketing questions
* Aprimo Product Pavilion featuring the latest complementary solutions from Aprimo’s business partners

“The Aprimo Marketing Summit brings together a diverse group of Aprimo customers from industry-leading companies across the globe to share best practices and revolutionary ideas about interactive online marketing. This year’s event comes at a time when marketing is experiencing a renaissance; the game is changing and the opportunity for marketers has never been brighter,” said Lisa Arthur, CMO of Aprimo. “We are looking forward to the ninth annual Summit and the chance for all our attendees to experience this exciting time for marketing and Aprimo.”

Register for the 2010 Aprimo Marketing Summit

For more information or to register for the 2010 Aprimo Marketing Summit, please visit www.aprimo.com/summit2010.

Source: Aprimo