2009 Adobe MAX Awards Winners Announced

Eight Category Winners Receive Awards, Representing Industries and Regions Worldwide

October 07, 2009 -- SAN JOSE, Calif.--(EON: Enhanced Online News)--Adobe Systems Incorporated (Nasdaq:ADBE) today announced the winners of the 2009 MAX Awards. The winners received their awards last night at MAX 2009 in Los Angeles in a ceremony hosted by actor Mark Hamill. Now in its seventh year, the MAX Awards is a global program highlighting innovative uses of Adobe software and technology across a range of applications, from enterprise applications and customer-facing services to rich-media entertainment and social networking.

In this year’s competition, more than 450 entries were received from business, creative and application development professionals worldwide. The top 32 entries across all eight categories were identified as finalists by a panel of Adobe judges and industry experts. In an online voting event open from Sept. 28, 2009 through Oct. 6, 2009, the public voted for their favorite finalists.

Listing of 2009 MAX Awards Winners and Finalists

* Advertising & Branding: Pepsi Max It by Proximity BBDO

Finalists were: 2009 Honda Fit Website by RPA and RED Interactive Agency, 2010 Ford Mustang by Firstborn and Team Detroit, Nestlé - Extrême by unit9 for JWT Paris

* Education: PD360 by School Improvement Network

Finalists were: Colorado SchoolVIEW—Changing Conversations about Education through Data Visualization by Colorado Department of Education/Center for Assessment/Universal Mind, PianoMarvel by Rain, Synchronous Objects by tracermedia

* Enterprise Productivity: i3CubeTM by i3

Finalists were: Cisco Customer Intelligence Platform by Cisco, Morgan Stanley Matrix by Morgan Stanley, Virtual Wallet by The PNC Financial Services Group, Inc.

* Entertainment: MLB.TV Media Player 4.0 (MLB.com) by MLB Advanced Media, L.P.

Finalists were: Big & Small by Plug-in Media, GRAMMY Museum Interactives by Second Story Interactive Studios, Killzone 2 Webgame by Agency Republic

* Mobile: QNX CAR Application Platform by QNX Software Systems

Finalists were: Fanbase Mobile by AgencyNet and Atlantic Records, Sony Ericsson QuadraPop by BlueskyNorth Ltd., TeamTool by Mobiletools International Oy and JAMK University of Applied Sciences

* Public Sector: CommandSim by Equipment Simulations LLC

Finalists were: CO.NX by U.S. Department of State, U.S. Army PDF Mapping by U.S. Army Geospatial Center, We Choose The Moon by Domani Studios for The Martin Agency

* Social Computing: SmallWorlds(.com) by SmallWorlds

Finalists were: AllGirlArcade.com/Spark City by Fuel Industries, Geni Family Tree by Geni.com, Kontain and Kontain Enterprise by Fantasy Interactive, Inc.

* Social Responsibility: RePlay: Finding Zoe/ReJouer: Où est Zoé? by The Metropolitan Action Committee on Violence Against Women and Children (METRAC)

Finalists were: Fiat eco:Drive by AKQA, Own Your C by AgencyNet and Cactus Marketing, State of the Sockeye by Periscopic

Source: Adobe Systems Incorporated