The Art of Online Advertising

Targeted Advertising is an Internet advertising form that focuses on advertising the content of target pages, or to display them to specific target groups.

Target Advertising is a form of advertising that is targeted to a particular target group and is placed in such a way that advertising is shown to this user group. Through context-related text-to-speech spreading losses can be reduced during online advertising. In addition, the relevance of the advertisement is increased, because only potential prospects the advertisement is displayed. Several methods are used to select the target group. Often, the content environment serves as a guide to which advertising should be presented. This content-targeted advertising ensures that the advertised advertising banners and advertising inserts are matched to the content of the respective web page being visited. With Targeted Advertising, target group targeting is even more precise on web pages that require registration with personal data. Google AdWords ads are integrated into websites.

As banner advertising on the WWW the display of graphic elements (banners) is understood with an advertising message, which can be communicated to the consumer in various ways.

In banner advertising, the success in adimpressions (number of impressions) and AdClicks (number of clicks) is usually measured by an ad server. A new criterion for pricing is the duration of a reader’s contact with the ad.

Banners are often used for smaller websites in the context of so-called partner programs. These affiliate programs are offered by affiliate networks. Private homepages often participate in exchange networks, in order to relay visitors to each other.